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Ivy is presented in a new texture that recreates the denim style thanks to a digital printing process. Denim material was first used in the 1930's because of its high durability but soon became very popular. Even Hollywood actors were wearing it.
Ivy is a climbing plant with its origins in Eurasia and Africa. Ivies are of major ecological importance for their nectar and fruit production, both produced at times of the year when few other nectar or fruit sources are available.
Shibori is known to be one of the oldest Indigo dying techniques in Japan/ Its name comes from the Japanese verb root shibori, 'to wring, squeeze, press'/
It has now become a classic textile application that is used as a inspiration in a variety of textile industries, from interiors to fashion.
From the middle ages beetroot was used as a treatment for a variety of conditions, especially illnesses relating to digestion and the blood.
Beet juice has been used as a natural red dye since the 1500s.
In the 19th century England the Victorians used beets to dye their hair.
The Arabic alphabet is a writing system used in several languages of Asia and Africa, and is widely used in the world.
The new generation is creating the Cultural Hybridisation, Desert Script is a symbol of mixture between Middle East and Western.
Natural indigo-dye has a long history in China, dating back to the Qin and Han Dynasties (BC 221-220), and indigo-dyed cloth has been used as a primary material for clothing for at least 1000 years.
China Jeans is inspired by the encounter between traditional Chinese indigo culture and jeans as a symbol of modern (Western) culture.